Check out our Google Ads blog. We cover everything you need to know with our Google Ads tutorials, strategies, training articles, and best practices. You can run search, display, and video campaigns on Google AdWords to drive results for your business. You can target search engine keywords to add more leads, sales, and overall conversions.
One of the best Google Ads search campaign strategies is Single Keyword Ad Groups (SKAGs). It can be a major challenge creating high-quality search campaigns that drive conversions. You need to keep your Ad Groups organized and drive traffic to relevant pages. How do we solve for search intent when we are bidding on hundreds […]
SKAGs Best Practices: Single Keyword Ad Groups in Google Ads Read More »
If you’ve just created a Google Ads (AdWords) campaign, you are probably curious about how long it takes for your ads to show. Most of the advertisements in a new Google Ads campaign will be reviewed and eligible to appear within 1 day. Many times, your ads will appear within an hour, especially for search
How Long Until My Google Ads Appear? Read More »
Check out our video and article below to discover the top Google Display Ads strategies. There is a ton to learn when it comes to the Google Display Network and Google Display Advertising, so our goal is to give you some of the best tips when you are setting up campaigns. You can create successful
12 Google Display Ads Best Practices & Strategies Read More »
Browse This Article: Google Ads Conversion Tracking Video Tutorial Set-Up Conversion Tracking with Google Analytics Set-Up Conversion Tracking with Google Tag Manager Shopify Conversion Tracking with Google Ads Setting up conversion tracking in Google Ads is vital for campaign success. You can drive sales, leads, and engagement by creating or importing your conversions directly into
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One of the targeting options you have in Google Ads is Affinity Audiences. What are Affinity audiences and Custom Affinity Audiences? They are a type of audience you can use or create and implement for your display, search, and video campaigns. If you want to learn more, start by watching the video embedded below or
Google Ads Affinity & Custom Affinity Audiences Explained Read More »
When you are creating your Google Ads campaigns, the audiences you target are very important to your overall success. One of the main categories of people you can target are known as ‘In-Market’ audiences. With In-Market targeting, you can reach people who have shown they are in the market for a specific product or service.
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One of the targeting options available in Google Ads is called ‘Custom Intent’ audiences. They were created so advertisers could essentially build their own In-Market audiences. Since many advertisers are focused on reaching customers as they research a specific purchase, custom intent targeting allows you to do just that. You can start by watching our
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One of the major challenges that business owners face is driving leads consistently. Whether you are a Real Estate agent, Marketing agency, Accounting firm, or one of the many businesses focused on leads, you know it can be difficult to find new clients. Google Ads introduced lead form extensions, which allows advertisers to add lead
Google Ads Lead Form Ad Extensions Explained Read More »
Google’s Keyword Planner is a free tool for advertisers who want to build a new Google Ads Search Network campaign or enhance existing campaigns. With it, you can search for different keywords and come up with different ad group ideas, learn more about keyword competition, find a range of bids that advertisers are using, and
What is the Google Ads Keyword Planner? Read More »
If you are trying to learn more about Google Ads conversion tracking, conversion action sets are a feature you need to understand. You can optimize for multiple conversions in your campaigns, and set Google Ads conversion action sets at the campaign-level. You can watch the full video below or watch the video directly on YouTube.
How to Create Google Ads Conversion Action Sets Read More »