Check out our Google Ads blog. We cover everything you need to know with our Google Ads tutorials, strategies, training articles, and best practices. You can run search, display, and video campaigns on Google AdWords to drive results for your business. You can target search engine keywords to add more leads, sales, and overall conversions.
Demand Gen campaigns and Performance Max campaigns are how you can get your ads into Gmail inboxes. Before starting to create and use Gmail ads, you need to create a Google Ads account. Both of these campaign types use Gmail Ads and allow you to tap into a huge user base and drive real engagement. […]
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There are plenty of tips, tricks, strategies, and best practices when it comes to Google Ads. You want to avoid common mistakes while also setting up your Google Ads account and campaigns for success. However, it can be difficult to get started on the right foot for new advertisers. That’s why I put together a
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Want to increase your online visibility and get more traffic to your website? Google Ads might be the answer. In this Google Ads 101 we will cover the basics of this powerful advertising platform so you can use it for your business. What is Google Ads? Google Ads (formerly Google AdWords) is an online advertising
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While Veterinarians have the cutest clients, it can be a major challenge to drive new clients consistently. Established Veterinarian practices may not need paid advertising because their word-of-mouth Marketing and online reviews speak for themselves. However, new offices need to drive clients. Unlike traditional marketing methods such as print advertising, digital advertising is part of
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When it comes to Google Ads, it’s important to know what your competitors are doing. What keywords are they bidding on, what do their ads look like, and how much are they spending on Google Ads? Gaining insights into your competitors’ Google Ads campaigns can help inform your own strategy. While you can’t spy on
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I highly recommend adding Google Ads assets to your campaigns and I would add them at the Campaign level and add some to the Ad Group level. They used to be called Google Ad extensions and Google Ads extensions, and a lot of advertisers still refer to them as that. However, they have officially been
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Search engine marketing (SEM) refers to paid advertising campaigns on search engines like Google, Bing, and Yahoo. One of the main services that I offer my clients is Search Engine Marketing because it is the best way to reach potential customers. There are not many advertising channels that allow you to reach people as they
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Looking to improve your HVAC advertising and attract more customers? Every service company needs new leads consistently, and they can be hard for HVAC companies. Not only is there a lot of competition, but established companies likely have strong advertising and marketing strategies. Implementing Google Ads is an excellent way for HVAC companies to promote
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Responsive search ads have made our lives easier as advertisers. Instead of having to create 3-4 text ads, you can create 2 responsive search ads per ad group. Google Ads will automatically test them for you to find the winning combinations. If you are creating Google Ads search campaigns, you may be struggling to create
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Google Ads is one of the most popular and effective online advertising platforms available. Google Ads can drive targeted traffic, generate leads, and increase sales for businesses of all sizes. But how exactly does it work? In this comprehensive guide, we’ll give you an overview of how Google Ads works to help you create optimized,
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