Google Ads

Check out our Google Ads blog. We cover everything you need to know with our Google Ads tutorials, strategies, training articles, and best practices. You can run search, display, and video campaigns on Google AdWords to drive results for your business. You can target search engine keywords to add more leads, sales, and overall conversions.

Google Ads Basics: A Comprehensive Guide for Beginners

Want to increase your online visibility and get more traffic to your website? Google Ads might be the answer. In this Google Ads 101 we will cover the basics of this powerful advertising platform so you can use it for your business. What is Google Ads? Google Ads (formerly Google AdWords) is an online advertising […]

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google ads for veterinarians

How Veterinarians Can Use Google Ads To Increase Clients

While Veterinarians have the cutest clients, it can be a major challenge to drive new clients consistently. Established Veterinarian practices may not need paid advertising because their word-of-mouth Marketing and online reviews speak for themselves. However, new offices need to drive clients. Unlike traditional marketing methods such as print advertising, digital advertising is part of

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spy on competitors google ads

Google Ads Competitor Analysis: How to Spy on Your Competitors in 2024

When it comes to Google Ads, it’s important to know what your competitors are doing. What keywords are they bidding on, what do their ads look like, and how much are they spending on Google Ads? Gaining insights into your competitors’ Google Ads campaigns can help inform your own strategy. While you can’t spy on

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google ads assets extensions

Google Ads Assets (Ad Extensions): Complete Guide 2024

I highly recommend adding Google Ads assets to your campaigns and I would add them at the Campaign level and add some to the Ad Group level. They used to be called Google Ad extensions and Google Ads extensions, and a lot of advertisers still refer to them as that. However, they have officially been

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search engine marketing

Search Engine Marketing (SEM): Complete Guide 2024

Search engine marketing (SEM) refers to paid advertising campaigns on search engines like Google, Bing, and Yahoo. One of the main services that I offer my clients is Search Engine Marketing because it is the best way to reach potential customers. There are not many advertising channels that allow you to reach people as they

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A Complete Guide to Google Ads for HVAC Companies

Looking to improve your HVAC advertising and attract more customers? Every service company needs new leads consistently, and they can be hard for HVAC companies. Not only is there a lot of competition, but established companies likely have strong advertising and marketing strategies. Implementing Google Ads is an excellent way for HVAC companies to promote

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google ads responsive search ads

Google Responsive Search Ads: How To Write Ads That Convert

Responsive search ads have made our lives easier as advertisers. Instead of having to create 3-4 text ads, you can create 2 responsive search ads per ad group. Google Ads will automatically test them for you to find the winning combinations. If you are creating Google Ads search campaigns, you may be struggling to create

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