Understanding Lead Generation Definition of Lead Generation Lead generation is attracting and converting strangers into potential customers, or leads, through various marketing strategies and tactics. The goal of lead generation is to capture the interest of potential customers and generate leads through different marketing channels, such as content marketing, social media, and email campaigns, encouraging […]

Let’s say you’re scrolling through Facebook when you spot an ad offering a free guide on “5 Ways to Optimize Your Landing Page.” Intrigued, you click it, and a simple form asks for your name and email. That would be an example of a lead generation ad. Another example could be a Google Ad for