One of the major challenges we face as marketers is creating content. What content is going to rank high and drive organic traffic? What blog posts will turn website visitors into customers? There is a simple method below that I use to find new blog post ideas based on my past successful content. You can…
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Microsoft is well known for providing a great experience and high-quality tools for its users. One tool for advertisers is the Microsoft Advertising Editor, which is available to everyone with a Windows or Mac computer. What is Microsoft Advertising Editor? Microsoft Advertising Editor is a PPC Advertising campaign management tool that allows you to work…
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When you write a great blog post, you want to make sure your on-page SEO touches on some important Google ranking factors. Content should be focused around your targeted keywords. You are creating resources for website visitors, but you want to make sure search engines know exactly what the content is about. You can find…
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The biggest SEO challenge, in my opinion, is creating high-ranking content. You need to write detailed blog posts, utilize visuals like images, and incorporate related videos. And, you need to consistently create content to rank high in search engines like Google. In the video below, which is also available on YouTube, I cover my content…
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Google Search Console is one of the best free tools for marketers. You can monitor your Google search engine traffic, find search queries that are driving traffic to your website, and view your top pages in the search results. There are plenty of strategies to you use with Google Search Console to increase your organic…
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Google’s Keyword Planner is a free tool for advertisers who want to build a new Google Ads Search Network campaign or enhance existing campaigns. With it, you can search for different keywords and come up with different ad group ideas, learn more about keyword competition, find a range of bids that advertisers are using, and…
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Search Engine Optimization is a long-term process to rank your website and your content high in search engines. It’s very difficult, especially for new websites that are just getting started. However, there are simple systems and best practices you can follow every single day to keep improving your website traffic. I put together the 10-step…
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UTM Tracking can be valuable for a business owner who wants to understand the impact of their Marketing and Advertising campaigns. In addition, the Campaign URL Builder is useful to track paid and organic traffic from different sources. In the video below, I will explain how UTM Tracking works and how to create tracking URLs…
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If you are just getting started with Blogger, you may have a lot of questions as you set-up your first blog. From installing a theme to writing new blog posts, you can learn everything you need from our video below. You can watch the Blogger tutorial video below or watch it directly on YouTube. While…
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If you are using Microsoft Advertising, you want to learn how to create Microsoft Advertising dynamic search ads campaigns. You can import your campaigns directly from Google Ads, or you can create your own DSA campaigns. In the video below, I will go over a dynamic search ads tutorial for Microsoft Advertising. You can watch…
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