I add end screens to most of my YouTube videos, and they are very easy to add during the upload process and after the video is published. End screens are a great way to promote your other videos, channels, playlists, external websites, and more at the end of your YouTube videos. Adding end screens can…
Today, I will be giving a quick overview of Search Engine Marketing. Before I get started, you need to know the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Search Engine Marketing is paid advertising on search engine results pages and SEO is the process of optimizing for the top organic listings…
I have been doing Search Engine Marketing for a long time, and sometimes it’s best to keep it simple. Stick to the basics of Search Engine Marketing as you create your campaign. After creating thousands of SEM campaigns over the year, I have boiled it down to the process below. If you follow it, you…
I have worked with a lot of small businesses over the years on their Marketing strategy. From flooring companies to restaurants to car dealerships, every business requires different tactics to drive new customers. My number one tip is to focus your efforts on strategies that will reach your target customer. A company that offers pet…
Keyword research is an important part of your SEO strategy. The right keyword research tools can help you grow your traffic. While keywords shouldn’t be the only reason you create content, it can be helpful to understand what your audience is looking for. When I work with a new client on a PPC or an…
If you are building a niche website, you need to do keyword research effectively. There are so many different keyword research tools, that it can be difficult to know which one you should use. Personally, I love Google Keyword Planner for SEO and Google Ads keyword research. Once you have a tool you want to…
As someone who has built multiple successful affiliate niche websites and had plenty of failures as well, your niche is extremely important. I’ve learned how important it is to target the right niche. Choosing a profitable niche with strong affiliate marketing offers is one of the keys to earning great commissions over the long-term. In…
A niche website is a website that focuses on a specific and narrow topic. Niche websites are able to create content for a targeted audience that is interested in a particular subject. There are large niches and smaller niches that a website can focus on. For example, there can be a niche website that is…
Welcome to the Affiliate Marketing guide by Surfside PPC. You can scroll below and we will have different affiliate marketing lessons and tutorials available for you, which are completely free. We cover everything you need to know including how affiliate marketing works, how you can earn with it, types of affiliate marketing programs, and tutorials…
If someone reaches out to me asking what types of ads they should run, I generally recommend Search Engine Marketing ads first. They are the only ad type that allows you to reach people when they are searching for something. For example, I used to work for a travel company where we would target the…
