Search engine marketing (SEM) refers to paid advertising campaigns on search engines like Google, Bing, and Yahoo. One of the main services that I offer my clients is Search Engine Marketing because it is the best way to reach potential customers. There are not many advertising channels that allow you to reach people as they…
Looking to improve your HVAC advertising and attract more customers? Every service company needs new leads consistently, and they can be hard for HVAC companies. Not only is there a lot of competition, but established companies likely have strong advertising and marketing strategies. Implementing Google Ads is an excellent way for HVAC companies to promote…
Negative keywords are an important aspect of optimizing your Bing Ads search campaigns. You need to add them consistently in order to optimize your campaigns and improve your results. Since you are targeting keywords, you also want to exclude some as well. Just a quick note, Bing Ads and Microsoft Advertising are the same platform,…
Google Click ID, commonly referred to as Gclid, is a tracking parameter used in Google Ads. It enables advertisers to track conversions and optimize their ad campaigns effectively. In this article, we will explore what Gclid is, how it works, and the benefits of using it for your advertising campaigns. We will also discuss how…
There are a variety of methods you can use to increase your website traffic. The main challenge you will have focusing on long-term traffic strategies every single day. Your website traffic is not going to go from 10 visitors to 10,000 visitors overnight. You need to understand that the work you put in today will…
I have been writing ad copy for years. Sometimes, I need a little bit of inspiration. While you shouldn’t write every single ad using ChatGPT, it can be great for inspiration and ideas. Most importantly, ChatGPT can generate additional ad copy for your campaign. With the right prompts and human review, it can help you…
Selecting the right keyword match types is important for running effective and optimized Bing Ads campaigns. The match type determines how closely a search query must match your keyword to trigger your ad. In this guide, we’ll cover the different match types available, best practices for keyword targeting, and recommendations for new Bing Ads campaigns.…
Bing Ads, also known as Microsoft Advertising, is an effective yet often overlooked platform for driving traffic and conversions to your website. With less competition compared to Google Ads, Bing Ads can offer a higher ROI if leveraged correctly. This beginner’s guide will walk you through how to set up and optimize your first Bing…
What You Will Learn In This Blog Post An Overview of Bing Ads Bidding Strategies When you create a new Bing Ads campaign, you always have to choose a bidding strategy. If your main goal is to drive leads or sales, then you want to use a bidding strategy that will optimize for your goals.…
Responsive search ads have made our lives easier as advertisers. Instead of having to create 3-4 text ads, you can create 2 responsive search ads per ad group. Google Ads will automatically test them for you to find the winning combinations. If you are creating Google Ads search campaigns, you may be struggling to create…
