Want to increase your online visibility and reach more customers? Google Ads might be the answer. With 3.5 billion searches on Google every day, advertising on this platform puts your business in front of a huge audience. Here’s how to set up your first Google Ads campaign in 8 easy steps. 1. Create Your Google…
Check out our videos and article below to learn about my favorite Google Ads strategies. There are hundreds of tips when it comes to creating and optimizing Google Ads campaigns. So how does anyone know exactly where to start or what to focus on? Our goal is to help you put together the best Google…
Audience targeting has grown over the years in Google Ads. You can access audience segments from various sections within the Google Ads platform, specifically from the campaigns area. You used to focus on targeting broad affinity audiences in your display advertising and video advertising campaigns. Today, you want to focus on Your Remarketing audiences, similar…
Demand Gen campaigns and Performance Max campaigns are how you can get your ads into Gmail inboxes. Before starting to create and use Gmail ads, you need to create a Google Ads account. Both of these campaign types use Gmail Ads and allow you to tap into a huge user base and drive real engagement.…
There are plenty of tips, tricks, strategies, and best practices when it comes to Google Ads. You want to avoid common mistakes while also setting up your Google Ads account and campaigns for success. However, it can be difficult to get started on the right foot for new advertisers. That’s why I put together a…
We put together a list of 20 different free keyword research tools that we love to use. We explained how to use each keyword tool below in our video and blog article. Hopefully, you can find the top keywords for your business. Some are better as free PPC keyword research tools because they show an…
Want to increase your online visibility and get more traffic to your website? Google Ads might be the answer. In this Google Ads 101 we will cover the basics of this powerful advertising platform so you can use it for your business. What is Google Ads? Google Ads (formerly Google AdWords) is an online advertising…
While Veterinarians have the cutest clients, it can be a major challenge to drive new clients consistently. Established Veterinarian practices may not need paid advertising because their word-of-mouth Marketing and online reviews speak for themselves. However, new offices need to drive clients. Unlike traditional marketing methods such as print advertising, digital advertising is part of…
When it comes to Google Ads, it’s important to know what your competitors are doing. What keywords are they bidding on, what do their ads look like, and how much are they spending on Google Ads? Gaining insights into your competitors’ Google Ads campaigns can help inform your own strategy. While you can’t spy on…
I highly recommend adding Google Ads assets to your campaigns and I would add them at the Campaign level and add some to the Ad Group level. They used to be called Google Ad extensions and Google Ads extensions, and a lot of advertisers still refer to them as that. However, they have officially been…
