CTR stands for Click-Through-Rate. When you are running a Marketing campaign, CTR measures the number of clicks per impression. A high CTR generally means that your ads are being viewed and you are using relevant targeting. A low CTR means your ads may not be viewable on every page and/or your targeting is not relevant.…
CPC Stands for Cost Per Click. It refers to the average amount that advertisers pay for a click on their advertisements over the course of an Advertising campaign. For example, if I am running a Google Ads campaign and I drive 100 clicks for a cost of $100, then my cost per click (CPC) is…
CPM stands for Cost Per Mille and it stands for your average cost per 1,000 ad impressions. ‘Mille’ is a latin word that means thousand. CPM is a metric that advertisers use to know how much they are paying for impressions. CPM will vary for every advertising platform depending on who you are targeting and…
You can find our complete guide to the Google Keyword Planner here. Google Keyword Planner Updates Video Check out our video where we cover the 6 new Google Keyword Planner features that were announced. The Google Keyword Planner has changed over the years, and with the new Google Ads interface, Google released the…
YouTube Advertising can be difficult when you get started. Our YouTube Advertising tips and best practices will give you some of the best strategies for your video advertising campaigns. You do not want to waste your budget on the wrong YouTube ad formats, campaign goals, and poor campaign organization. We cover everything you need to…
If you have launched a website, you know how difficult it can be to grow your website traffic. Whether you are creating written content, creating videos, optimizing products, and/or selling services, you need tools that will help you find customers. That’s where SEMRush comes in. The first step of a successful online business is to…
Browse This Article: Google Ads Conversion Tracking Video Tutorial Set-Up Conversion Tracking with Google Analytics Set-Up Conversion Tracking with Google Tag Manager Shopify Conversion Tracking with Google Ads Setting up conversion tracking in Google Ads is vital for campaign success. You can drive sales, leads, and engagement by creating or importing your conversions directly into…
In terms of daily search volume, Google is the largest search engine in the world and YouTube is the 2nd largest search engine in the world. Both search engines are owned by Google, which is why it’s important to use them as you do keyword research. What is meant by Google Keyword Research? Keyword research…
There are thousands of marketing tools that you can test. I regularly get emails to try new marketing tools that will help me be more efficient and effective. However, it can be difficult to narrow it down to the tools that work best for my business. The 9 marketing tools below I use almost every…
It’s very difficult to rank high on Google in 2020. There is a lot of competition in the search results across every major industry, which makes ranking high very challenging. However, with a consistent SEO strategy and high-quality content, you can get to the top of the Google search results with your website. You can…
