There are 3 major steps when it comes to successful PPC Advertising campaigns. When you are searching for an overview of Pay-Per-Click Advertising best practices, this is the best possible article. It can apply to every type of paid advertising campaigns, and it gives you the basics for getting started and optimizing.
Create Optimal PPC Advertising Campaigns
You can watch our video below, or you can watch it directly on YouTube. If you have any questions, learn more in the article below and feel free to leave a comment.
3 Steps to Successful PPC Campaigns
The 3 steps below are in order for campaigns as you create them. If you ever watch any of our video PPC tutorials, you know that this is the process we follow.
- Tracking
- Testing
- Optimizing
Tracking Campaigns
Once you create an advertising account on Google Ads, Facebook Ads, or any Pay-Per-Click Advertising channels, you want to set-up conversion tracking first. You can install a conversion tracking pixel on your website by placing it directly in the code. The other option is to use Google Tag Manager.
After you set-up your conversion tracking pixel, you need to set-up your conversions. Whether it’s a key page that people visit after they sign-up for your newsletter, a confirmation page after a purchase, or every time someone adds a product to their cart, you want to track that as a conversion for your campaign. Then, you can optimize for that conversion.
Testing Targeting and Ads
Now that you are tracking conversions, you want to set-up campaigns and test targeting. Campaigns generally include a combination of targeting, advertisements, and landing pages. You want to test all of them, When it comes to your advertising targeting, it can refer to interest targeting, keyword targeting, retargeting, or content targeting. You want to create multiple ads for each targeting set and test your landing pages as well.
In addition, you want to test different channels and see what works for your business. If you spend $200-$300 each in Google Ads, Facebook Ads, Bing Ads, Instagram Ads, LinkedIn Ads, Pinterest Ads, and Twitter Ads, you can learn more about what works best for your business.
Optimizing Campaigns
Third and most importantly, you need to optimize your PPC Advertising campaigns. You cannot set it and forget it and expect to get the results you are looking for. The more you create and optimize new advertisements, the more targeting you test, and the better you create your landing pages, the better your campaign will perform.
Optimization is key to PPC Advertising, especially if you want to have a positive return on ad spend.
In Summary
These are some simple steps and strategies, but they are absolutely necessary for PPC advertising best practices. Keep in mind, you need to test for several months whether you are running Google Ads, Bing Ads, Facebook Ads, or advertising campaigns on any channel.
