One powerful Google Ads targeting option is Dynamic Search Ads (DSA). In this comprehensive guide, we’ll explore DSAs, how they work, and how you can leverage them to boost your advertising efforts. What are Google Dynamic Search Ads? Dynamic Search Ads are a type of search targeting that uses your website content for targeting instead…
The Search Terms Report is one of the most essential reports for optimizing search campaigns. This report shows you the actual search queries that trigger your ads so you can refine your keyword strategy and optimize your spend. In this post, we’ll cover the Search Terms Report, how to get to it, and how to…
Every time you search on Google and ads are eligible to appear, an auction takes place behind the scenes. I wrote this article to explain how it works and how you can improve your ad campaigns. What is the Google Ads Auction? The Google Ads auction determines which ads appear on a search results page,…
When you create Google Ads campaigns, you enter an auction every time your advertisement is shown. If there is an auction, that means there are bids as well. Since there are so many Google Ads campaign objectives and campaign types, there are different bid strategies you can choose from, including automated bid strategies and automated…
