Businesses of all sizes are looking for ways to reach their target audience online. Google Ads, formerly known as Google AdWords, is a pay-per-click advertising platform that offers precision and targeting capabilities to help businesses generate traffic and conversions. One question that comes up all the time is, “Is Google Ads worth it?” This blog […]
Is Google Ads Worth It? Read More »
When you do keyword research and create content around your top keywords, you may run into issues related to keyword cannibalization. To avoid this, ensure that each category page serves a distinct purpose in the customer’s buying journey. If you have multiple articles or pages targeting the same SEO keyword, it may actually decrease your
SEO Keyword Cannibalization: What It Is and Best Practices Read More »
When you own a business, you want to create an easy way for your customers to access you directly from anywhere at any time. When searching for businesses, most people Google their needs on the go through their mobile devices. Integrating your business’s phone number using Google Ads, especially through call only ad campaigns, allows
Google Ads Call Campaigns: Complete Guide for 2024 Read More »
There are plenty of problems you will run into when you use Google Ads. One of those errors may be that your ad rank is too low for your ads to show for your targeted keywords. First, you can watch the video below to learn why this error happens and how I would recommend fixing
Fix Google Ads Not Triggering Due to Low Ad Rank Read More »
Want to increase your online visibility and reach more customers? Google Ads might be the answer. With 3.5 billion searches on Google every day, advertising on this platform puts your business in front of a huge audience. Here’s how to set up your first Google Ads campaign in 8 easy steps. 1. Create Your Google
How to Advertise on Google Ads: 8-Step Guide Read More »
Check out our videos and article below to learn about my favorite Google Ads strategies. There are hundreds of tips when it comes to creating and optimizing Google Ads campaigns. So how does anyone know exactly where to start or what to focus on? Our goal is to help you put together the best Google
10 Google Ads Strategies You Need To Follow Read More »
Audience targeting has grown over the years in Google Ads. You can access audience segments from various sections within the Google Ads platform, specifically from the campaigns area. You used to focus on targeting broad affinity audiences in your display advertising and video advertising campaigns. Today, you want to focus on Your Remarketing audiences, similar
Google Ads Audience Segments List: Complete Targeting Guide Read More »
Demand Gen campaigns and Performance Max campaigns are how you can get your ads into Gmail inboxes. Before starting to create and use Gmail ads, you need to create a Google Ads account. Both of these campaign types use Gmail Ads and allow you to tap into a huge user base and drive real engagement.
How to Create Gmail Ads Read More »
There are plenty of tips, tricks, strategies, and best practices when it comes to Google Ads. You want to avoid common mistakes while also setting up your Google Ads account and campaigns for success. However, it can be difficult to get started on the right foot for new advertisers. That’s why I put together a
10 Google Ads Best Practices to Improve Performance Read More »
We put together a list of 20 different free keyword research tools that we love to use. We explained how to use each keyword tool below in our video and blog article. Hopefully, you can find the top keywords for your business. Some are better as free PPC keyword research tools because they show an
20 Best Free Keyword Research Tools 2024 Read More »