December 2022

actual cost per click google ads

What is Actual Cost-Per-Click in Google Ads?

Actual Cost-Per-Click is generally referred to as Average Cost-Per-Click or Avg. CPC for your Google Ads campaigns. In Google Ads, Actual cost-per-click (CPC) is the amount that you paid each time someone clicked on your ads in a given time period. It is one of the main statistics when it comes to Google Ads campaigns

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