PPC Advertising Tutorials 2023

When you are learning Pay-Per-Click Advertising for the first time, it can be a daunting task. Each Advertising Network performs differently and you need to understand all of the targeting options, Ad types, and campaign goals. Our goal has been creating PPC Tutorials for several years in order to educate new marketers.

Our Pay-Per-Click Advertising Tutorials below will all give you the information and knowledge you need to get started. They were created specifically for beginners and all of the information is free.

PPC Advertising Tutorials

We start with our Google Ads tutorial and Bing Ads tutorial below, which are the two top Search Engine Marketing channels. And then, we have Social Advertising Tutorials for Facebook Ads, Pinterest Ads, LinkedIn Ads, and Instagram Ads. Hopefully, you can start learning some PPC best practices and strategies so you can spend your advertising budget wisely.

Google Ads Tutorial

You can find our Google Ads tutorial below. It gives you step-by-step instructions for creating a Google Ads account, setting up conversion tracking, and creating your first search campaign.

If you are interested in a detailed article, you can learn Google Ads here.

Microsoft Advertising Tutorial

Google Display Ads Tutorial

We have our Google Display Ads tutorial below. You might already know and understand Google search ads from your past experience or the video above. However, Google Display Network advertising is much different, so we go over how to create Google Display Ads campaigns that drive sales and leads for your business.

YouTube Ads Tutorial

YouTube Advertising can be difficult at first, but our tutorial will help you get started. YouTube Ads are managed using your Google Ads account, so we go through the process of linking your YouTube channel to Google Ads and creating a campaign.

Facebook Ads Tutorial

Facebook Ads can be difficult to figure out at first, so we tried to make it as easy as possible. Our tutorial will help you set-up Facebook Ads conversion tracking and set-up a campaign to drive conversions for your business.

Pinterest Ads Tutorial

LinkedIn Ads Tutorial

You can find our latest LinkedIn Ads Tutorial below. LinkedIn Campaign Manager can be difficult to learn at first, so we did our best to make it easy for you.

Instagram Ads Tutorial

Conclusion

The quickest way to learn PPC Advertising is to watch the videos above and start practicing with a test budget. In addition, you always need to optimize towards your Key Performance Indicators so you can grow your business. Please let us know if you have any questions about PPC and we can try to answer them below.

Corey Frankosky

My name is Corey Frankosky and I am the founder and owner of Surfside PPC. I created my first website in 2008 at the age of 18 and I have been doing online Marketing for the last 15 years. I started by learning website development, SEO, and Email Marketing. Then, my first professional Marketing job was focused on Paid Advertising campaigns on channels like Google Ads, Microsoft/Bing Ads, Facebook Ads, LinkedIn Ads, and Pinterest Ads. I have been working on PPC Advertising campaigns and working directly with clients on Paid Advertising campaigns for the last 8+ years. I completed my undergraduate degree at Coastal Carolina University and completed my MBA at Coastal Carolina University.