When you are learning Pay-Per-Click Advertising for the first time, it can be a daunting task. Each Advertising Network performs differently and you need to understand all of the targeting options, Ad types, and campaign goals. Our goal has been creating PPC Tutorials for several years in order to educate new marketers.
Our Pay-Per-Click Advertising Tutorials below will all give you the information and knowledge you need to get started. They were created specifically for beginners and all of the information is free.
PPC Advertising Tutorials
We start with our Google Ads tutorial and Bing Ads tutorial below, which are the two top Search Engine Marketing channels. And then, we have Social Advertising Tutorials for Facebook Ads, Pinterest Ads, LinkedIn Ads, and Instagram Ads. Hopefully, you can start learning some PPC best practices and strategies so you can spend your advertising budget wisely.
Google Ads Tutorial
You can find our Google Ads tutorial for 2020 below. It gives you step-by-step instructions for creating a Google Ads account, setting up conversion tracking, and creating your first search campaign.
If you are interested in a detailed article, you can learn Google Ads here.
Microsoft Advertising Tutorial
Google Display Ads Tutorial
We have our Google Display Ads tutorial below for 2019. You might already know and understand Google search ads from your past experience or the video above. However, Google Display Network advertising is much different, so we go over how to create Google Display Ads campaigns that drive sales and leads for your business.
YouTube Ads Tutorial
YouTube Advertising can be difficult at first, but our tutorial will help you get started. YouTube Ads are managed using your Google Ads account, so we go through the process of linking your YouTube channel to Google Ads and creating a campaign.
Facebook Ads Tutorial
Facebook Ads can be difficult to figure out at first, so we tried to make it as easy as possible. Our tutorial will help you set-up Facebook Ads conversion tracking and set-up a campaign to drive conversions for your business.
Pinterest Ads Tutorial
LinkedIn Ads Tutorial
Instagram Ads Tutorial
The quickest way to learn PPC Advertising is to watch the videos above and start practicing with a test budget. In addition, you always need to optimize towards your Key Performance Indicators so you can grow your business. Please let us know if you have any questions about PPC and we can try to answer them below.