How Google AdWords Management Works

google adwords management

Interested in having a company like Surfside PPC manage your Google AdWords campaigns? I wanted to give you some detail about how exactly Google AdWords Management works at Surfside PPC along with pricing and options.

Video and Steps – We have the video below and some of the steps underneath. The video only shows five steps while the rest of the article is more comprehensive.


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Google AdWords Management

Step 1 – Meet YOU

Whether we can meet in person, over the phone, or through email, we want to get to know our clients on a personal level so we can give you the best possible service. We want to get to know you so we can provide personalized service for you.

Step 2 – Understand Your Goals

We start by doing everything we can to understand your goals and give realistic ideas on how to achieve them and if they are realistic. If your goals include different Key Performance Indicators (KPI’s) like sales, leads, and phone calls, we make sure we understand exactly how each goal is valued within your business.

Step 3 – Industry & Competitive Research

We have experience managing most industries so we understand how Automotive is different from B2B and how that’s different from Travel. It’s important that you select a partner that understands target customers and how much they differ across different industries.

Once we have a strong understanding of your industry, we do competitive research by seeing what your competitors are doing, where they spend their money, what they are doing that works, and how we can gain a competitive advantage in Google AdWords. After all, you need to land that next client, not your competitor.

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Step 4 – Customized Marketing Strategy

After we understand your goals and do our research, we will give you our customized Google AdWords strategy. This is the strategy that we want to implement immediately and constantly fine-tune so we can improve results. Your strategy will not remain the same, instead it will adapt as consumers change and marketing channels change. We use data and analytics to guide our marketing decisions so you know we aren’t wasting your money.

Step 5 – Account Access and/or Set-up

Once we have your marketing strategy set-up, we make sure we have access to your Google Analytics account and Google AdWords account, we link them, and set-up conversion tracking. Anything that needs to be tracked whether it’s sales or phone calls will be set-up for tracking in this step.

Step 6 – Google AdWords Campaign Set-up

In step 6, we set-up your campaigns and track everything so they are ready to launch successfully. We follow best practices in terms of account and campaign set-up so that you don’t miss out on some of the amazing features of Google AdWords.

Step 7 – Google AdWords Reporting

To ensure that you have all of the accurate data, we send bi-monthly and monthly reports that we can then use for step 8, optimization. You want accurate reporting so that you have an understanding of what you are getting out of your investment with Google AdWords. We want accurate reporting so that it helps us make educated marketing decisions to hit your Key Performance Indicator goals, it’s a win-win.

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Step 8 – Ongoing Optimization

We optimize your account constantly. Our only rule is to let your campaigns run for about a week to collect data and then we start making Google AdWords optimizations. We’re monitoring your campaign daily so we fix any issues early on, but in order to really make smart decisions we need to get accurate data and a large enough sample size. Each month, we focus on adding new keywords, new negative keywords, A/B testing ads, A/B testing landing pages, testing ad copy, testing ad extensions, testing different campaign settings, and more to make sure you are getting the most for your investment.

Step 9 – Digital Marketing Audit

One of the most valuable services we provide is an Audit on your overall digital marketing efforts. We understand how important it is to stick to a strong digital marketing strategy that drives results. Therefore, we look at how Google AdWords is working for you, your phone call strategy, your email marketing strategy, your social strategy, and your website to see if there are areas where we can provide recommendations and help you improve.

 

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